I don't give predictions of market analysts too much serious thought, mostly because the statistics don't really mean much other than to hype up a particular product. Or maybe these analysts just like to be able to say 'told ya so' if their predictions become true. Anyway, one Deutsche Bank analyst claims that the Apple TV can potentially capture 20-30% of the CD and DVD market within a few years after its launch this month. Not to be a naysayer or anything, but that is a huge percentage that seems way too optimistic to be taken seriously. There are a ton of factors at play here. (Oh, and let's not forget that only Disney, Paramount, and Lions Gate are on board to sell films through iTunes... and as far as I know, there are a couple more movie studios out there than just these three).What do you think? Will the Apple TV cause that big of a shakeup in the home entertainment market once it lands? Will it appeal only to fervent Apple fans? What about those people that can barely operate the remote control of their DVD player, never mind tackling the prospect of downloading and transferring digital videos? Any thoughts?
No comments:
Post a Comment